How PR Built the Persian Empire
As former British Prime Minister Benjamin Disraeli once said, "Without publicity there can be no public support, and without public support, every nation must decay." This is not a novel idea. Nearly...
View ArticleLions and Tigers and Bears-OH MY!
Obstacles in the PR field As a public relations professional, your job is to maintain a favorable public image for a company, organization, or higher person. The image you create is vital to how...
View ArticleLessons from National Conference
Last week, members of Liberty’s PRSSA and Innovations Executive Board attended the PRSSA National Conference in Atlanta, Georgia. This was an invaluable experience and we want to share some of what we...
View ArticleThe PR Job Field: What Am I Getting Myself into?
One of the top things on a college student’s to-do list is this – get hired. Being a PRSSA member, you are probably looking for jobs in the public relations industry. However, do you know what a job in...
View ArticleBack to the Basics: Part1
PR for DummiesPR professionals aren’t born into suits and ties, pencil skirts and high heels. People aren’t born with the knowledge that professionals have spent their entire college career trying to...
View ArticleThe War of Public Relations
Principles from The Art of War Applied to PRWritten by Sun Tzu approximately 2,500 years ago, The Art of War has been seen as the foundation for most military practices to this very day. Many fields...
View Article5 Ways To Be Productive Over Christmas Break
It’s the most wonderful time of the year! Finals are over, you are back home with family and friends and you now have more free time than you know what to do with. While it is important to take this...
View ArticleDon’t Stress!
Tips for managing the hectic world of PRAs 2015 comes to a close, it’s a fitting time to reflect on our year and prepare for the challenges the upcoming one will hold. In a field as rapidly evolving as...
View ArticlePR for Events
The new year has started, and many may be thinking about changing a major or looking for a different career path. In the PR field, event planning is a common career path that can be stressful at times,...
View ArticleLessons From Innovations PR
Experience Driven LearningAs beneficial as classes and exams are, there are only a certain amount of transferrable skills learned in the classroom that can be applied to the outside world. Professors...
View ArticleBack to the Basics: Part 2
PR for DummiesThe beginning of your involvement in the world of PR (or anything for that matter) is not unlike the beginning of elementary school. Take yourself back to small desks, chalk boards, and...
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